If you joined CJP in the first week and wanted to put something on your hostel corridor, your tuition centre notice board, your panchayat office wall, or your Instagram story — you found that nothing existed. There was a logo, a tee design, a manifesto. There were no posters. This page is the answer to that gap. The volunteer poster pack went live on 20 May 2026; below is what's inside, how to use it, and how to make a version that speaks your state's language.
Why posters still matter in 2026
If you live on Indian X / Twitter you might think political organising is all timelines and reels now. It isn't. The single biggest source of CJP joiners in the first 72 hours, after the CJI clip itself, was photos of paper posters on Indian college notice boards. Someone in Pune printed an A3, taped it to the cafeteria board, took a photo, posted it on X. By the time it had 4,000 likes, three other campuses had copied the format. The poster is its own medium — it travels through the photograph of it.
Paper posters also outperform digital in three specific contexts where CJP needs reach: small-town college boards where students don't follow Twitter, panchayat office walls where uncle-aged voters first encounter the name, and book-fair stalls where the curious browser will pick up a flyer but not download an app. That is why we made the pack print-first.
The official poster pack — what's inside
Six files. All amber on cream. All centred on the CJP roach. All compliant with the logo usage guidelines.
- Poster 01 — "Main Bhi Cockroach". The first poster. Big slogan, small manifesto strip at the bottom, QR code linking to /join. The flagship for college walls.
- Poster 02 — "Secular. Socialist. Democratic. Lazy.". The four-word tagline that became a meme on day 4. See the tagline explainer for the politics behind each word.
- Poster 03 — The 5-point manifesto strip. Just the 5 demands from /manifesto, in large type. For volunteers who want to argue the policy, not just the brand.
- Poster 04 — "We Don't Squash Ideas". The line that turned into the hoodie. Reads beautifully at A2.
- Poster 05 — Hindi headline edition. "क्या आप भी कॉकरोच हैं?" — see our Hindi explainer for the framing.
- Poster 06 — Blank template. The CJP roach mark, amber/cream palette, type styles set, headline area empty. Drop your own line in. This is the most-downloaded file in the pack.
Each poster ships in five outputs: A3 PDF (print, CMYK), A2 PDF (print, CMYK), 1080×1350 PNG (Instagram feed), 1080×1920 PNG (Stories / Reels / WhatsApp status), and 1200×630 PNG (Twitter / X / LinkedIn / OG cards). Plus the editable Figma file.
Print specs for college boards
The A3 PDF is the workhorse. It will print on any college library printer, any local Xerox shop, any newspaper stall with a colour printer. A2 needs a slightly bigger printer (most local print shops have one; expect to pay ₹40–₹80 per copy depending on city). Specs:
- Colour mode: CMYK, with amber set to
C 10 / M 30 / Y 100 / K 25as a close print equivalent of the#b8860bscreen amber. - Paper: 150 GSM matte recommended for indoor boards; 170 GSM for outdoor (panchayat office wall, book-fair stall). Avoid glossy — the cream colour goes plasticky.
- Margins: 5 mm safe-zone on all sides. The pack PDFs already include this; do not trim further.
- Bleed: 3 mm on the print files, in case your printer trims short.
If you are printing more than 50 copies, drop a note via /press and the volunteer design desk will send you the press-quality PDF with embedded fonts. The standard pack uses outlined paths so non-designers can open them without installing anything.
Social-share PNG sizes
For Instagram, X, WhatsApp and Telegram, paper isn't the medium — the screen is. The pack covers the three sizes that matter:
- 1080 × 1350 px — Instagram feed (4:5 aspect). Use this for grid posts. Each poster crops cleanly to this aspect.
- 1080 × 1920 px — Instagram Stories, WhatsApp Status, Snapchat, Reels covers. 9:16 vertical, the dominant aspect on Indian phones.
- 1200 × 630 px — Open Graph card for Twitter / X, LinkedIn, Facebook. Lands as a clean preview when someone shares a link in a tweet or message.
All social PNGs include a small cockroachjantaparty.buzz footer line — that is intentional. The number-one question from journalists asking about CJP posters they had seen on Indian X was "is this real or a meme?". The footer URL resolves the doubt at a glance.
Customising for your state / language
The editable Figma file is the heart of the pack. Open it, duplicate Poster 06 (the blank template), and you have a CJP poster you can localise in 10 minutes. Three rules to keep the family resemblance:
- Keep amber + cream. Don't recolour. The whole movement is recognisable across India because every wall poster, every Instagram tile, every tee, every laptop sticker reads in the same two tones. (Black is fine as an outline; nothing else.)
- Keep the roach mark. Use the SVG from
/img/roach.svg. Don't substitute another insect, don't add a flag, don't add a face. - Translate the slogan, don't reinvent it. Main Bhi Cockroach works in Hindi. In Bengali it's "আমিও তেলাপোকা". In Tamil "நானும் கரப்பான் பூச்சி". In Marathi "मीही कॉकरोच". The verb-noun structure stays the same; the language changes.
Once you've made a state-language version, tag @cockroachjantaparty on X with the file. The newsroom signal-boosts the strongest ones and adds them to the next pack revision so other volunteers can use them. That's how the swarm grows.
The pack is free. The download is via /contact. The next step, after you've stuck the poster up, is the join page — free, no card fee, no party line.